After joining Emory to help complete a visual identity refresh already in progress, my role quickly expanded: finalize the system, guide its university-wide rollout, and rethink an unwieldy ecosystem of thousands of legacy logos.

I’m leading the development of a scalable branded-house architecture spanning Emory’s schools, divisions, centers, departments, and programs—along with the governance, tools, and stakeholder education necessary to make the system work beyond the brand team.

The work is equal parts design, diplomacy, systems thinking, and change management.

Highlights

• Enterprise visual identity and color strategy

• Logo architecture and governance

• Brand guidance and implementation tools

• Adoption across 100+ stakeholders

• Executive, legal, licensing, and cross-campus partnership

• Scalable systems designed for long-term use