DESIGNING CLARITY
AT ENTERPRISE SCALE.
I build distinctive brand systems, trusted creative teams, and operating models that turn organizational complexity into something people can understand, use, and believe in.
DESIGN DIRECTOR • BRAND SYSTEMS • CREATIVE LEADERSHIP
photo by Edwin Hammond
1,000s → 100s
Legacy marks moving into one scalable architecture
100 +
Stakeholders engaged in brand adoption
6 + partners
Direct reports plus freelance collaborators
$5M+
Raised by campaigns under my creative direction
I lead design inside complicated organizations—where one creative decision may need to serve hundreds of teams, satisfy a dozen competing priorities, and still feel coherent, human, and unmistakably on-brand.
My work spans enterprise identity systems, integrated campaigns, creative operations, experiential design, content, and team development.
Find the signal in the noise. Build a shared vision. Give talented people what they need to make it real.
SELECTED LEADERSHIP WORK
BUILT, LED, AND LEFT BETTER.
Not just what the work looked like—what it solved, how it scaled, and what changed because of it.
01
THOUSANDS OF MARKS. ONE UNIVERSITY IDENTITY.
Leading the development of a scalable branded-house architecture across Emory’s schools, divisions, centers, departments, and programs—along with the governance, tools, and stakeholder education required to make it work beyond the brand team.
02
FROM SERVICE DESK TO STRATEGIC IN-HOUSE AGENCY.
Redesigning briefs, intake, asset infrastructure, team practices, and stakeholder relationships to remove avoidable chaos—and give the creative team more space to solve the right problems.
03
DESIGNING EXPERIENCES THAT MOVE PEOPLE TO ACT.
Creative direction across philanthropic campaigns and alumni experiences—including initiatives that raised $1.5 million, more than $758,000 for medical research, and 75 commitments of $25,000 or more.
HOW I LEAD
CURIOSITY FIRST. EGO NOWHERE.
Creative leadership isn’t about having the loudest opinion or protecting one person’s idea. It’s about creating the conditions for the best idea to emerge—and helping everyone understand why it deserves to move forward.
I listen before reacting. I ask the extra question. I connect details that initially look unrelated. Then I help the team turn all of that information into something clear, ambitious, and possible.
Creativity is too precious to be shy—and nobody does their best work while bracing for the next bad meeting.
BRAND GUARDIAN. TEAM BUILDER. PROFESSIONAL DOT CONNECTOR.
My background has taken me through higher education, collegiate athletics, publishing, fundraising, events, environmental design, and digital experiences. Different rooms but the same energy of curiosity, clarity, collaboration, and the persistent suspicion that there is a more interesting solution waiting to be found.
Brand identity • Creative campaigns • Art direction • Photography • Editorial design • Experiential environments • Athletics creative • Digital products • Illustration systems • Print and production
IN THE WORDS OF OTHERS
HAVE A COMPLICATED
BRAND, TEAM OR SYSTEM?
LET’S MAKE IT MORE CLEAR, & A LOT MORE INTERESTING.
& since you may be wondering, Qubty is pronounced KOOP-tee.
Now we can skip the awkward part when we meet.