At UGA, I grew from hands-on designer to creative leader by continually asking one question: What could this become if we stopped treating it like a deliverable and started treating it like an experience?

That approach shaped identities, donor campaigns, photography, digital storytelling, environmental design, and university-wide events—including work supporting:

• A record $1.5 million raised through Beat Week

• More than $758,000 raised for medical research through the Dawg Bowl

• 75 commitments of $25,000 or more secured three months into a year-long initiative

• Enduring identities for 40 Under 40 and Bulldog 100

• Award-winning print, campaign, and experiential creative